How Bondi Cases runs a national brand on a small team.

Bondi Cases makes premium Kindle cases and magnetic grips, sold online across the country. We set up the customer service automation, the website, the ads program and the workflow automations that run behind the brand.

Full disclosure: Bondi is co-founded by Jupiter AI partner Peyton Saunders. It’s where we built and tested the playbook we now bring to clients.

Late 2024

Built from scratch in Jupiter, Florida

1 → 5

Device lines, grown from a single case

WIRED

Named among the best Kindle accessories, 2026

Areas we set up: service, site, ads and workflows

The problem: a lot of small jobs, every single day.

A product brand creates a steady stream of repetitive work. Customer emails that each need the right policy applied. Returns where every refund is a little different. A constant need for fresh ad creative. Creators to find and pitch. Orders to key into the warehouse system.

Hiring someone for each of those would have eaten the margin. The goal was to keep the core team small and spend its time on product and growth, so we set up AI to take the repetitive work one job at a time, alongside a new storefront and a rebuilt ads program.

What we set up for Bondi.

Four areas, each built with written rules the AI follows and a person checking the result.

Customer service automation

AI reads every new customer email, including store contact-form messages, and drafts a reply in the thread using Bondi’s written policies on returns, exchanges and shipping. A person reviews and sends.
When a return reaches the warehouse, AI matches it to the order and the customer’s emails, works out the refund under the policy, and pre-fills the return in Shopify, one click short of done.

Web design

Designed and built the Shopify storefront, including a size quiz that matches shoppers to the right case for their device.
Added a blog for search traffic and an application page for illustrators who want to collaborate on new designs.

Ad management

Restructured the Meta ads account: fewer, stronger ad sets, consistent attribution, and clear rules for cutting ads that don’t pay for themselves.
Built an in-house AI ad generator for on-brand image and video ads in every size Meta and TikTok need. One working session produced ten finished ads across five product lines.
When conversions dropped suddenly, working through the data with AI traced it to checkout failing inside Meta’s in-app browser on phones, and it was fixed fast.

Workflow automations

AI finds and screens TikTok and Instagram creators who fit the brand, then drafts the outreach, follow-ups and replies to inbound pitches.
Gifting and replacement shipments and incoming inventory get keyed into the warehouse portal by AI, and a scheduled check screens new orders for competitors and manufacturers.

AI drafts. People decide.

Nothing customer-facing goes out unreviewed. Every email is approved before it’s sent, refunds stop one click short of done, and decisions about money stay with the team. The AI does the reading, matching, drafting and data entry, which is where the hours went.

That’s the same rule we set up for every client. You keep control of anything that matters, and the busywork stops landing on your desk.

You don’t sell Kindle cases. The jobs are the same.

Every business has an inbox that never empties, paperwork with rules, marketing that needs a steady supply of content, and follow-up nobody has time for. The AI Assessment finds which of those is costing you the most and starts there, with the same approach that runs Bondi.

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